Elettrodomestici
Your choices make a difference.
Living a conscious lifestyle means being aware of every aspect of life and giving the various perspectives and alternatives considered thought. This way of thinking is especially visible within the context of food. There are many of us today who want to know the origins of what we are eating, how it came to our plate and the impact it has on us and the world we live in.
Food storage is one part of this food journey. The way you store your food and the possibilities you get from your fridge in your home has a direct influence on the freshness, the taste and the sustainability footprint of your food. In 2020, the world produced around 931 million tons of food waste, and more than 60% of this came from private households. It is in all our interests to reduce this number, and we are convinced it is possible.
Conscious food storage means to live sustainably, to be conscious about the choices you have in terms of food storage. Because having the right cooling solution for your food makes a big difference. Our cooling appliances will store your food optimally, keeping your food fresh and tasting better for longer. More taste, less waste.
Space to store even more.
More fresh food needs more space. That’s why our refrigerators offer XXL capacity to store even large and bulky foods, like large vegetables or whole baking trays. And more space helps you keep your fridge organised, so nothing is overlooked and less food is wasted. The larger interior also gives you easy access to your fridge contents. Storing food has never been easier.
Enjoy freshness for longer.
The VitaFresh XXL freshness system supports you in the effort to reduce food waste. Two separate VitaFresh compartments with integrated climate control create the ideal storage environment for all your fresh food. Meat and fish stay fresh for longer because the temperature is near 0° Celsius. Vitamin-rich fruits and vegetables last longer thanks to precise humidity. The conditions in the drawers can be adjusted, so your fresh food will stay fresh for longer. Reduce food waste the easy way.
