New York, NY (November 13, 2013) – BSH Home Appliances is expanding its position at the forefront of kitchen innovation and design with the grand opening of the BSH Experience & Design Center in New York’s Architects and Designers Building. Located in the design hub and international gateway of New York City, the new Experience & Design Center is the ultimate showcase of the entire BSH portfolio – Bosch, Thermador and Gaggenau – for the mass premium, luxury and elite luxury markets. The space was designed by award-winning global architectural firm VOA Associates Incorporated.
“The Experience & Design Center in New York is a new way of thinking BSH. The opening of this new facility affords us the opportunity to work closer with our trade partners in the New York and tri-state area, and also opens up a gateway to collaborate with our global BSH network to work on developments throughout the world.” said Michael Traub, CEO of BSH Home Appliances. “With the industry rebounding, now is the right time for us to expand our presence in one of the most influential design capitals, the culmination of strategic steps we have taken in the continued success and growth of BSH and its Bosch, Thermador and Gaggenau brands.”
With stunning kitchen vignettes and lifestyle settings featuring the latest products from Bosch, Thermador and Gaggenau, the space is designed to ignite the passion of architects, designers, builders and homeowners by challenging the conventional view of home appliances. Visitors will be able to view the entire BSH portfolio, addressing the needs of nearly every kitchen – from the ground floor to the penthouse, to single family homes and multi-family developments.
- Bosch offers precision and efficiency combined with sleek, modern style, which makes it a natural fit for many urban dwellings.
- Thermador is a leader in luxury kitchens designed for culinary enthusiasts, offering products that provide true performance and real innovations for real cooks
- Gaggenau, a leader in design and technology innovation, creates luxury home appliances exacted to the highest standards using signature German engineering.
The BSH Experience & Design Center, located in New York City’s Architects and Designers Building at 150 East 58th Street, Suite 700, will be a sister design space to the BSH Experience & Design Center in Irvine, Calif. The New York Experience & Design Center will be open to the public during business hours from 9:00 a.m. to 5:00 p.m., Monday through Friday.
For more information about the design center, or to book an appointment, please call 888-455-8892.
About Bosch Home Appliances
Bosch home appliances is part of BSH, Bosch and Siemens Home Appliance Group, based in Munich, Germany. As part of the third largest appliance manufacturer in the world, Bosch has been selling high performance German-engineered appliances in the United States since 1991. Known nationwide for raising the standards in quietness, efficiency and integrated design for appliances, Bosch frequently receives top ratings in leading consumer publications and is the winner the ENERGY STAR Partner of the Year-Sustained Excellence Award two years in a row. With U.S. headquarters in Irvine, Calif., the company also operates an appliance park in New Bern, N.C. which houses state-of-the-art factories for dishwashers, ranges, ovens and cooktops. For more information about Bosch, visit www.bosch-home.com/us, like Bosch at Facebook.com/BoschAppliances or connect on Twitter @BoschAppliances.
Thermador has been providing real innovations for real cooks for nearly 100 years. The iconic line of cooking, cleaning, refrigeration and ventilation products remains committed to empowering culinary enthusiasts to be their best through continuous innovation breakthroughs – from the world’s first wall ovens and gas cooktops with the patented Star® Burner to the Freedom® Induction Cooktop, the first full-surface induction appliance, and the Freedom® Collection, the first modular built-in fresh food, freezer and wine preservation columns.
Thermador is part of BSH Home Appliances Corporation, a fully-owned subsidiary of Bosch and Siemens Home Appliance Group, the third largest appliance manufacturer in the world. For more information, visit www.thermador.com or follow us on Facebook and Twitter at www.facebook.com/thermador and @Thermador, respectively. For Thermador customer service, call 1-800-735-4328.
Gaggenau is a manufacturer of high-quality home appliances “Made in Germany” and an innovation leader in design and technology. With 330 years of history, Gaggenau has revolutionized the kitchen again and again with its internationally acclaimed products. Gaggenau’s success is based on technological innovation and a clear design language combined with perfect functionality.
The difference is Gaggenau. www.gaggenau-usa.com.
# # #
Debbie Ehrman Vanessa Trost
Finn Partners 021c communication concepts
(310) 552-4109 (212) 216-9531