"Marketing under use of “usage profiles”
We use various marketing tools on our website if you have given us permission to do so, e.g. by giving us your consent via the tracking banner. These marketing tools enable us to provide you with information about our products on our and other websites that may be of interest to you during your use of our website. For this purpose we collect and process your usage behaviour when visiting our website, such as the pages visited, navigation patterns, products purchased and similar data. The collection of your usage data and the creation of a usage profile from this data is carried out in a data-saving manner using a cookie ID or other technologies.
We also use marketing tools from partners. Our partners process your data on their own responsibility. Below you will find information on the technologies and partners used by us, as well as information on how you can prevent the collection and processing of data described above. We refer separately to marketing tools in our responsibility.
These marketing tools are based on the principle that we place ads that are relevant to users on our own sites and on third-party sites, that can improve campaign performance reports, and that prevent a user from seeing the same ads more than once. In addition, we can also record whether ad requests have been successfully played out (conversions). This is the case, for example, if a user sees an ad placed by us and later buys something with the same Internet browser on our website.
When you visit our website, your Internet browser automatically establishes a direct connection with the server of the respective service provider. Through this integration, the service provider receives the information that the relevant part of our website has been accessed or an advertisement has been clicked by us and transmits the corresponding evaluations to us.
If you are registered with a service of the respective service provider, this service provider can assign the visit to your account. Even if you are not registered with the relevant service provider or have not logged in, your IP address will be technically transmitted to the service provider as part of the aforementioned technical process, if necessary for the technical providing of the service. For example, some service providers also create a user profile for non-registered or not logged in users that is not associated with an account of the service provider on the basis of the transmitted data. You can avoid this if you do not access the corresponding content on our website (e.g. videos from third parties).
We also use technology to improve the quality of our ads. This includes that ads are only played out to users with a potential interest in our advertised products and services or to users with certain but abstract features (so-called ""custom audiences"").
Below we inform you about the providers of such marketing tools used by us, their data protection regulations and also about how you can - in relation to the respective providers - permanently prevent the collection of usage data. In addition, in order to prevent the use of cookies by your Internet browser, you can also deactivate the use of cookies directly via the settings of your Internet browser and delete cookies that have already been set. Please note that this measure does not delete user profiles already created by the provider, but only prevents the future collection of further user data."