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Bosch India expands its retail footprint with its first flagship store in Bangalore

Bosch launches first-of-its-kind multi-product outlet in India

  • Opens a unique store in collaboration with -Bosch Home Appliances, Bosch Power Tools (Home, Hobby & Garden), & Bosch Security Systems
  • Bosch Home Appliances opens its first flagship retail outlet in Bangalore
  • Bosch Power Tools expanding its Do-It-Yourself footprint in Bangalore

Bangalore, 13th December 2013: The Bosch Group, a leading supplier of technology and services today officially opens its first flagship store in Bangalore. The store is a unique multi-product selling platform of Bosch India, showcasing products across Home Appliances, Power Tools and Security Systems and catering to the discerning customer.

Location: Koramangala, 80 ft Road

Store area: 1300 sq.ft

Brands  available: Bosch Home Appliances, Bosch Power Tools and Bosch Security Systems

The store will display Bosch’s range of superior home appliances which includes washing machines, dishwashers, refrigerators and dryers. Bosch Power Tools will blend in the DIY format with its popular range of Home Hobby and Garden products like the multipurpose Home Kits , the IXO (The world’s smallest screwdriver ), The recently launched new range of Home and Car Washers, Lawn Mowers, Shrub Cutters, Grass trimmers, Fun and creative hobby tools from Dremel and Skil Hand tools. Furthermore, security cameras VDC 230, VDI 230, VTI 2075 and DVR 440 from Bosch Security Systems will also be exhibited.

Commenting on the launch, Mr. Michael Karunakaran, Zonal Head, South – Bosch Home Appliances India said, “Bangalore is the one of the fastest growing metropolis in India. With increased urbanization and high disposable income, the city has progressively witnessed a rise in the demand for consumer durables. Bosch Home Appliances was launched in the year 2011. So far we have been catering to our customer base through multi-retail outlets. With the Bosch flagship store in Bangalore, our customers will be able to experience the best integrated products and services across Home Appliances, Power Tools and Security Systems.”

Mr. Vijay Pandey, Vice President, Bosch Power Tools added,“This first Bosch flagship store in Bangalore creates a very conducive environment for consumers to experience the joy of DIY through fun hands-on sessions and workshops. There is huge potential for the DIY market in India and  we see it growing at a rapid pace. Our aim through DIY  is to empower the Indian consumer with independence, imagination & creativity. The Bosch Brand Shop is a unique platform for us to display the versatility of our products that fall under the larger Bosch Consumer  umbrella.”

The store will be operational as of 13th December, 2013 and customers can avail of a free 35 peice Stubby Screwdriver set from Skil along with a purchase of any home appliance product.

The Bosch Group is a leading global supplier of technology and services. In fiscal 2012, its roughly 306,000 associates generated sales of 52.5 billion euros. Since the beginning of 2013, its operations have been divided into four business sectors: Automotive Technology, Industrial Technology, Consumer Goods, and Energy and Building Technology. The Bosch Group comprises Robert Bosch GmbH and its roughly 360 subsidiaries and regional companies in some 50 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for further growth. Bosch spent some 4.8 billion euros for research and development in 2012, and applied for nearly 4,800 patents worldwide. The Bosch Group’s products and services are designed to fascinate, and to improve the quality of life by providing solutions which are both innovative and beneficial. In this way, the company offers technology worldwide that is “Invented for life.”

The company was set up in Stuttgart in 1886 by Robert Bosch (1861-1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information is available online at www.bosch.comwww.bosch-press.comandhttp://twitter.com/BoschPresse

About Bosch Home Appliances

Bosch introduced its domestic home appliances range in India in 2011, through BSH Home Appliances India Pvt Ltd, which is a fully owned subsidiary of BSH Bosch and Siemens Home Appliances (BSH) Group. The current product range for India includes washing machines, dishwashers, refrigerators and dryers.

For any further information, please visit www.bosch-home.com/in

For further information, please contact:

Bosch Home Appliances-

PR partner

Subhasish Mohanty; subhasish.mohanty@mslgroup.com /+919845094166

Bosch power Tools-

Marketing Communications/Editorial Contact- Ramya Nair/ +917829921430

PR partner

Nisha Ramchandani; nisha.ramchandani@edelman.com

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