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Just how energy-conscious is Germany? The lowdown: Bosch presents the results of forsa’s “Green Technology inside-Check”

After years of continuous, technology-driven efficiency improvements, home appliances brand Bosch has now focused its research on German households.

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Just how energy-conscious is Germany? The lowdown: Bosch presents the results of forsa’s “Green Technology inside-Check”

  • Refrigeration, cooking, washing and tumble-drying, dishwashing: How energy-efficient are German households?
  • Information deficit: Many people don’t use the latest technology.
  • “Green Technology inside” by Bosch: program and communication to be stepped up

Munich – After years of continuous, technology-driven efficiency improvements, home appliances brand Bosch has now focused its research on German households. Together with the German opinion polling institute forsa, Bosch carried out a nationwide survey in June 2011 examining consumers’ awareness of green issues. 1,000 household decision-makers over the age of 18 were asked about their usual cooking, baking, dishwashing, clothes washing and drying practices, as well as the efficiency rating of the appliances they used. The result, as presented at IFA 2011 was as follows: Many households are already aware of the importance of energy saving appliances, and the number of these households is growing. However, there is still much scope for improving peoples’ readiness to opt for the maximum efficiency rating. Older consumers and smaller households in particular are not making the most of this potential. “This is an area where the information policies of leading companies such as Bosch can play a key role”, summarized Harald Friedrich, head of the Bosch brand in Germany. “We need to find ways of better communicating just what is possible to our customers: which appliances will enable every household to save energy and how to go about reducing energy waste with relatively little expenditure.”

Refrigeration: A+ to A+++ are in the ascendant

Energy consciousness is at its most widespread when it comes to refrigeration units. And this is a good thing, because this important group of appliances that are in operation around the clock occupies a special position within the home, with refrigeration units alone accounting for 11 percent of households’ electrical energy costs (source: BMWi / dena / Federal Agency of Statistics (2009)). It’s no surprise to discover, therefore, that nearly half of all those surveyed already use an A-rated appliance – with a clear regional focus on Central Germany and North Rhine-Westphalia – whilst energy class B and C appliances lag far behind, but can still be found in the households. It's amazing that 41 percent don’t know which energy efficiency class their refrigeration unit belongs to. There is a clear information deficit here. Of those respondents using class A units, 35 percent have opted for A+, with 14 percent even owning an A++ model. A+++, the best energy efficiency class, is still poorly represented however, at six percent. And 18 percent were unable to say which specific sub-class their unit fell into. An incidental finding: The larger the household, the more willing its occupants are to choose an appliance within the top efficiency range. Moreover, all households could really cool yet more efficiently nowadays: With its SmartCool 2011 solo appliance range, Bosch has unveiled its first product family consisting exclusively of units awarded the top energy efficiency classifications A++ and A+++. With a huge variety of 60 and 70 cm width appliances suitable both for small and large households, the range has the perfect appliance for every home.

Baking: Better without pre-heating

In terms of energy consumption in households not only the devices themselves play a role, but also the habits of consumers. Something that comes up time and time again is the question: “Is it a good idea to pre-heat my oven or not?”

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