Detail Pressemeldung

Bosch celebrates the 50th birthday of its hand mixers in retro style

The sixties are back. At least since Tom Ford’s Oscar nominated film “A Single Man” and the TV cult series “Mad Men”, the design and style icons of the 1960s have been more in demand than ever.

BPD: 8403-0911

Bosch celebrates the 50th birthday of its hand mixers in retro style

• Rock’n’Roll edition: yesterday’s look with today’s technology
• Soft-touch housing in three seductive sixties color combinations: Marshmellow Lucy, Sunset Strip and Mudcake Shake
• 450 watt hand mixer with five speed settings plus turbo function and soft-touch housing as well as blender accessory option

Munich – The sixties are back. At least since Tom Ford’s Oscar nominated film “A Single Man” and the TV cult series “Mad Men”, the design and style icons of the 1960s have been more in demand than ever. To celebrate the 50th anniversary of its hand mixers, Bosch is bringing energy, pizzazz and that rock’n’roll feeling into the kitchen with a new retro edition.

Timeless retro chic for the kitchen

As fab as hair flips and petticoats, only much more practical – the three new hand mixers in the Rock’n’Roll edition. The incomparable design of the soft-touch housing with its elegant curves makes good mood in the kitchen a sure certainty. The anniversary hand mixers come equipped with two kneading hooks and two premium turbo whisks. The whisks are in stainless steel and strongly reminiscent of the legs on the first lunar module. Perhaps that’s why it makes cream and egg whites want to rise so high? If proof is needed that the new mixers actually do come from the 21st century, it can be found in the five speed settings, plus turbo function, the blender shaft attachment option and the rubberized soft-touch housing that is exceptionally comfortable to hold.

Colors good enough to eat

In particular the shades and colors of the old days bring back the 1960s zest for life. Three color variants are enough to make the mouth water even today: Sunset Strip is reminiscent of oranges and vanilla, Mudcake Shake stands for chocolate cake dotted with vanilla, Marshmellow Lucy combines creamy white with lilac-colored candy. Sweet memories of the 1960s brought to life!

Press photos: 8403-01 to -11

Contact for journalists:

Johanna Janusch

+49 89 4590 3224

presse.bosch@bshg.com

In 2011, the Bosch Group celebrates its 125th anni